AI ART
When pitching a vision, sometimes the most evocative imagery isn’t realistic at all. It’s stylised, artistic and compelling. And sometimes it lets you be the painter and illustrator you always wish you could be — even with stick figures.
NARRATIVE PREVIS & ICONOGRAPHY
I have a huge collection of fan art, and now AI lets me build fan art before a project is even begun.
The above is a set of works for a short film currently in development about a recluse working in an out of the way convenience store who has to deal with the sudden arrival of an injured bear. Collateral includes hero images, concept art and icons for project’s Slack space
STORYBOARDS
For all its “messiness”, few things are as evocative as a storyboard
In the pitching stage of a project, keyframes built to convey beats, VFX shots and framing are an evocative way to communicate a vision. Storyboard artists will always be hired once a project is greenlit, but AI assisted storyboards are a gift in the initial pitching stages.
DESIGN AND MARKETING
For one person design teams, AI is an unruly lead guitarist to the wedding band of existing design tools.
From mindmaps to direct mailouts to complete branding solutions, as a solo designer I can use AI to create works for small clients that feel part of an entire campaign. In building assets I can sketch out ideas, run prompts through Midjourney, then bring the results into Adobe CS, adjust and reshape, adding more elements until the work I have is evenly created across all these platforms.
Helping small brands and clients achieve big visions is a great passion of mine, and something I have been doing for longer than I’ve been directing. If your business or organisation wants to bring a message to the world, come say hello. I’d love to hear all about it.